Masters in Marketing & Data (work-study)

Modern marketing no longer contents itself with just creativity and innovation, now hinging increasingly upon data analysis to understand consumer behaviors, optimize communications strategies, and take well-informed decisions. In this constantly evolving environment, marketing professionals must be equipped with not only traditional marketing skills but also a solid grounding in data analysis.   

Our Masters in Marketing & Data programs have been designed to train students in this bridging together of marketing and data thanks to a varied range of specializations. From data management to gaining a firm grasp of digital strategies via understanding the impact of data on strategic marketing decisions, our programs hone the skills and knowledge needed to succeed in this dynamic environment. 

 

Presentation of our Masters in Marketing & Data (work-study) 

Digital Business 

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Data Management  

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Marketing Insights & Data Analytics Strategy 

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Each Masters has been designed to equip students with the necessary skills and knowledge to succeed in the area of finance, combining a solid theoretical foundation with practical, real-world application. Our programs are taught by experienced faculty and industry professionals, thereby guaranteeing top-quality training that ais relevant for tackling the current challenges facing the sector.
 

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Choosing the right Masters 

Choosing the right Master in Marketing & Data is an important step in the educational and professional pathway of any student. Before taking the decision, it is important that students consider their entire professional project and the areas in which they would like to work later on. To achieve this, students must identify the areas that interest them the most (data, digital, marketing, etc.) as well as the type of company (chartered firm, large group, company, business venture, etc.).  

It is also essential that they research the detailed program content of each specialization to ensure that the courses and teaching methods employed meet their ambitions.

 

 Job prospects  

Our Masters in Marketing & Data programs open doors to a variety of career opportunities in a constantly changing employment market. By acquiring expertise in both marketing and data analysis, our graduates are well positioned to succeed in a host of different roles and industries.   

Below are a few examples of possible positions for which graduates of the program can apply:    

  • Data Analyst 
  • Data Scientist 
  • SEO Manager 
  • Head of e-commerce 
  • Marketing Manager 
  • Brand Manager