Faculty

Serap ATAN VANDERCRUYSSEN, PhD in Geopolitics

Associate Professor

Serap ATAN VANDERCRUYSSEN is responsible for the promotion and funding of research, with expertise in European public policies. She has held key roles, including Head of European Affairs at the Business Association of Turkey in Brussels and Paris, and Director of the think tank Institut du Bosphore. She obtained her PhD in Political Science from the Université Libre de Bruxelles in 2008 and has worked as a consultant for research and innovation funding.

Teaching areas: Geopolitics, International Relations

Sandrine CHOKRON

Senior Lecturer

Sandrine Chokron is Senior Lecturer at Paris School of Business. She teaches taxation in Bachelor and Master Degree Programs. She is also interested in Tax Law.

Teaching areas: Corporate Taxation - Personal Taxation

Frédéric ENCEL, PhD in Geopolitics, HDR

Full Professor

Frederic Encel is Full Professor of Geopolitics and International relations in the Economics Department of Paris School of Business. 

His teaching and research areas focus on geopolitics, international relations and related topics. 

He organizes every year several Round Table and conferences such as the annual Rencontres Géopolitiques de Trouville-sur-Mer in partnership with Paris School of Business. He also regularly intervenes of several French news channel to comment on the latest topics related to international relations.

Teaching area: Geopolitics

Khaled GUESMI, PhD in Management, HDR

Full Professor

Dr. Khaled Guesmi is a Full Professor of Finance at Paris School of Business & Director, Center of Research for Energy and Climate Change Change (CRECC). He undertakes research and lectures on empirical finance, applied time-series econometrics, and commodity markets. Dr. Guesmi obtains his HDR (Habilitation for Supervising Doctoral Research) in July 2015. He holds his Ph.D. in Economics from the University Paris Nanterre in 2011, and his M.Sc. in Finance from Paris I University of Sorbonne in 2005. Previously, he served as associate research positions at “EconomiX” laboratory at the University of Paris Ouest La Défense and "ERF" Economic Research Forum, Egypt. In 2003 Dr. Guesmi joined the UNESCO as a Research Manager, and in 2008, he joined “Caisse de Dépôts et Consignations” as Financial Analyst.

Teaching areas: International Economics - International Development Strategy

François LAFARGUE, PhD in Geopolitics

Associate Professor

François Lafargue is Senior Lecturer of International Affairs at Paris School of Business. He holds a PhD in  Sciences politiques/ géopolitique from Université of Université Paris VIII et Paris V.

He teaches international relations and related topics in Master in Management Program and Bachelor programs. His interests lie in the area of risk management in the internationalization process and geopolitics. 

His research were published in Journals such as Revue de Défense Nationale, Questions Internationales, Les Grands dossiers de Diplomatie.

Teaching area: Emerging Powers

Mickael MELKI, Ph.D. in Economics, HDR

Full Professor

Mickael MELKI, PhD in Economics in 2012 (Paris 1 Sorbonne), HDR in 2020 (Paris 2 Panthéon-Assas), is a Full Professor in the Economics Department of Paris School of Business. He teaches "International Monetary Economics" and "Contemporary Economic Issues" in Bachelor and Master, as well as research-related methodological courses in the DBA program. His main research interests include Political Economy, long-run economic development, Public Finance and Economic History. His researches have been published in journals such as European Economic Review, Journal of Comparative Economics and Public Choice. His researches have also been presented at numerous international conferences and have been awarded by the European Commission (Marie Curie Seal of Excellence). He has also been invited as a Visiting Researcher at UCLA (US), York University (UK) and Bar-Ilan University (Tel-Aviv). He is currently Associate Researcher at Paris 2 Panthéon-Assas (LEMMA). Regarding the diffusion of his research in the media, he has published numerous articles in Le Point and he is the Founder and Editor-in-chief, since 2021, of Intelligible, a review of scientific popularization, edited by the Foundation of PSB.

Teaching area: International Monetary Economics

Humaira-Kamal PASHA, Ph.D. in Economics

Assistant Professor

Humaira Kamal PASHA, (PhD. in Economics, Université Clermont Auvergne in 2021), is Assistant Professor in the Economics Department of Paris School of Business. She teaches International & Cultural Management, International Finance, Economics & Finance for Managers, International Trade, and related topics in the MIM Program.

Her main research interests include Development Economics, Econometrics, Quantitative Analysis, Gender, Climate Change, SDGs, Human Capital Development, International Economics, and Welfare.

Teaching areas: International & Cultural Management, International Finance

Florian PRADINES, PhD. in Economics 

Associate Professor

Florian PRADINES, (PhD in Economics, University of Orléans in 2019), is an Associate Professor in the Economic, Monetary and Environmental Policies department of Paris School of Business. He teaches “International Monetary Economics” and related topics in the Programme Grande École (PGE). His main research interests include monetary policy, financial stability, macroprudential policies and applied econometrics. His researches have been published in journals such as Journal of Financial Stability, Journal of International Money and Finance, Finance Research Letters. His researches have also been presented at numerous national and international economic conferences and published as Conference Proceedings.

Teaching areas: International Monetary Economics, International Economics

Christian UROM, PhD in Economics 

Assistant Professor

Christian Urom, (PhD in Economics, Université Paris VIII Vincennes – Saint Denis in 2021), is an Assistant Professor in the Economics Department of Paris School of Business. He is a Project Manager of the Centre of Research for Energy and Climate Change (CRECC). He teaches Managerial Economics, International Economics and related topics in the BBA and Master programs. His main research interests include Energy Finance, Analysis of Financial Markets, International Finance, Digital Currencies. His researches have been published in journals such as Energy Economics, International Review of Financial Analysis, Technological Forecasting and Social Change. His researches have also been presented at numerous national and international Energy Finance conferences and published as Conference Proceedings.

Teaching areas: International Economics, Mathematical tools for analysis

Rebecca BENAIS CHEMAMA, PhD in Management

Assistant Professor

Rebecca BENAIS ALLOUCHE, PhD in Management, Angers University in 2020, is an Assistant Professor in the Finance Department of Paris School of Business. 

She teaches accounting, financial mathematics, financial markets and related topics in the Master in Management and Bachelor Programs of Paris School of Business. 

Her main research interests include topics related to finance and accounting. Her researches have been published in journals such as Applied Economics.

Teaching areas: Financial Mathematics, Financial Markets

Nathalie BITBOL-SABA, PhD in Management

Associate Professor

Nathalie BITBOL-SABA (PhD in Management Sciences, Université Paris Descartes, France, 2015) is an Associate Professor in the Finance Department of Paris School of Business. She teaches corporate finance, business control, organizational management and related topics in the Programme Grande Ecole and also research design in corporate finance in the DBA program. Her main research interests include gender in professional service firms, corporate governance and diversity, corporate govenrance and CSR. Her researches have been published in journals such as Critical Perspectives on Accounting, Journal of Knowledge Management and Journal of International Management. Her researches have also been presented at numerous national and international conferences and published as Conference Proceedings such as Critical Perspectives on Accounting conference (CPA), Academy of Management (AOM), European Group for Organzational Studies (EGOS) and Gender, Work and Organization.

Teaching areas: Finance for Managers, Management and Management Control 3

Whelsy BOUNGOU, PhD in Management

Assistant Professor

Whelsy BOUNGOU, PhD in Banking and Finance, University of Bordeaux in 2021, is an Associate Professor in the Department of Finance of Paris School of Business. He teaches corporate finance  and research design in banking for the Doctorate of Business Administration level. His main research interests include banking intermediation, financial stability, climate change, and cyber risk. His researches have been published in journals such as Journal of Economic Dynamics and Control ; Economics Letters ; International Journal of Economics and Finance ; Finance Research Letters. His researches have also been presented at numerous national and international banking and finance conferences and published as Conference Proceedings. He co-organises the PSB Workshop on banks and financial markets.

Teaching areas: Corporate Finance

Didier CAREL

Senior Lecturer

Didier CAREL, graduated in economics and management, University of Paris 1 Panthéon-Sorbonne, in 1991, is Professor in the Finance Department of Paris School of Business. He teaches accounting and finance for managers and related subjects in the Grande Ecole Program.

Teaching areas: Advanced Accounting - Finance for Managers

David DORIOL

Senior Lecturer

After embarking an hotel and catering management career then language career, David Doriol has shifted in the field of accounting and management control. After obtaining the diploma of Accounting and Auditing he quickly led a professional activity in parallel with a teaching activity. Once he got the “French aggregation” Doriol David turned to Senior Lecturer at Paris School of Business, where he is teaching the consolidation of the accounts of companies and IFRS as well as the supply chain management control.

Teaching areas: Production Management, Supply Chain Management

Héger GABTENI, PhD in Management

Associate Professor

Héger Gabteni is Dean for faculty and research of Paris School of Business. She holds a Ph.D. in management sciences from the University of Paris 1 Panthéon Sorbonne, and joined PSB in 2010 as Associate Professor of finance and Head of the Master Corporate Finance. Her teaching and research areas focus on corporate finance, financial markets and corporate governance. She was also responsible for educational innovation, the deployment of blended learning as well as several projects related to educational innovation, such as the integration of virtual reality in teaching or integration of experiential learning through the use of Bloomberg terminals.

Teaching areas: Corporate Finance, Corporate Governance, Financial Communication, Financial Markets

Isabelle JACOB

Senior Lecturer

Isabelle Jacob, (D.E.S.S. in Finance/Taxation], Sorbonne Paris 1] in 1991), is an Associate professor in the Finance department of Paris School of Business. She teaches Principles of general accounting, Advanced general accounting and related topics in the MIM and BBA Programs].

Teaching areas: Advanced Accounting, General Principles of Accounting

Francis OSEI TUTU, PhD in Management

Assistant Professor

Francis Osei-Tutu is an Associate Professor in the Finance Department of Paris School of Business. He holds a PhD in finance from University of Strasbourg. 

He teaches financial statements analysis, financial and strategic analysis and related topics in the Master in Management Program. 

His research focuses on examining the link between finance and development and exploring the policies needed to build an efficient financial system. His research have been published in journals International Review of Financial Analysis, Public Choice, World Economy,

Teaching areas: Financial Statements Analysis, Financial & Strategic Analysis

Hatem RJIBA, PhD in Management, HDR

Associate Professor

Hatem Rjiba is a Professor in Finance at Paris School of Business, France. He holds a Ph.D. from the University of Paris Est Créteil Val de Marne (UPEC) and a Habilitation to Supervise Research (HDR) from the University of Paris Saclay. His research focuses on corporate governance, financial accounting, and corporate climate finance. Hatem has published several articles in high-ranked academic journals such as the Journal of Banking & Finance, the Journal of Corporate Finance, Journal of Economic Behavior & Organization, Emerging Markets Review, and Financial Markets, Institutions & Instruments (Journal).

Teaching areas: Portfolio Management - Accounting

Federica SALVADE, PhD in Management 

Associate Professor

Federica Salvadè, PhD in Finance, (Catholique University and Paris I University in 2015), is an Associate Professor in the Finance Department of Paris School of Business. She teaches Financial Markets, Corporate Finance and related topics.

Her main research interests include Banking and Corporate Finance. Her researches have been published in journals such as Management Science and Journal of Financial Intermediation. Her researches have also been presented at numerous national and international Finance conferences and published as Conference Proceedings.

Teaching areas: Financial Markets, Bloomberg Workshop

Stephan SILVESTRE, PhD in Economics

Associate Professor

Stephan Silvestre (PhD in Economics at the University Paris Ouest Nanterre in the laboratory EconomiX) is an Associate Professor in the Economics Department of Paris School of Business.

He teaches Mathematics and related topics in the Bachelor and Master in Managementr programs.

His main research interests include Asymmetries, volatility and price determinants on energy markets,

He is also the Head of the Mathematics Department and operates as the "Assurance of Learning" coordinator of Paris School of Business.

Teaching areas: Financial Mathematics, Business Data Analytics

Francesco APPIO, PhD in Management, HDR

Full Professor

Francesco Paolo APPIO, (PhD. In Management, Scuola Superiore Sant’Anna in 2013 ; HDR in Management, Université Paris-Saclay in 2021), is a Full Professor in the Department of Management & Strategy of Paris School of Business. He also received the qualification of Professeur des Universités (Section 6 – Sciences de Gestion et du Management) from CNRS. He teaches Innovation Management, Research Methods and related topics in the BBA and MIM Programs. His main research interests include digital transformation at multiple levels, sources of innovation, consequences of innovation failures, microfoundations of breakthroughs. His research have been published in journals such as Journal of Product Innovation Management, Long Range Planning, Information & Management, Technological Forecasting and Social Change, IEEE Transactions on Engineering Management. His research have also been presented at numerous national and international management conferences and published as Conference Proceedings. Other Activities Editorial responsibilities in academic journals : Associate Editor – Technological Forecasting and Social Change Department Editor – IEEE Transactions on Engineering Management Editorial Review Board – Journal of Product Innovation Management Workshop/conference organisations TEMSCON Conference (2022) CINet Conference (2013, 2016, 2017) International workshop (IPAG-EMLV-GEM) (2018) International workshop (Parthenope University) (2019) International workshop (Paris School of Business) (2023) Paper Development Workshop (Politecnico di Milano) (2021) Membership of Board or other responsabilities in think thanks, NGOs..etc Member of the Doctoral College – University of Messina (Italy) (2021-ongoing).

Teaching areas: Management & Strategy

Nicolas AUBOUIN, PhD in Management

Associate Professor

Nicolas AUBOUIN, (PHD in Management, Mines ParisTech / Nanterre La Défense University in 2009), is an Associate Professor in the Management & Strategy Department of Paris School of Business. He is a member of the NewPIC Chair. He teaches Management, Project Management, Strategy and related topics in the MIM Program. His main research interests include Innovation & creative management, Open Innovation laboratories, Art thinking. His research have been published in journals such as International Management Journal, Innovations Journal, International Journal of Psychology and Organizational Behaviour. His research have also been presented at numerous national and international Innovation Management, conferences and published as Conference Proceedings. Other Activities : Coordinator of Management courses at Paris School of Business Reviewer for Journals (International Management Journal,…) and Conferences (EURAM, AIMS, AEI,…)

Teaching areas: Project Management - Organizational Behavior

Yosr BEN TAHAR, PhD in Management

Associate Professor

Yosr BEN TAHAR, (PhD in entrepreneurship, University of Montpellier in 2015), is an Associate professor in the management Department of Paris School of Business. She is a member of the Chair: Wine & Tourism. She teaches Management & Leadership, Global Strategy & International Development, Entrepeneurs Psychology, Strategy Auditing, Research Method, and related topics in the Programme Grande Ecole (PGE). 

Her main research interests include entrepreneurship psychology with a focus on entrepreneurial stress and satisfaction, entrepreneurial identities and legitimacy building. 

Her researches have been published in journals such as Small Business Economics, International Journal of Entrepreneurial Behavior & Research, Revue de l'entrepreneurial. Her researches have also been presented at numerous national and international entrepreneurship, small business, management and wine conferences and published as Conference Proceedings.

Teaching areas: Entrepreneurship, Organizational Behavior

Hélène BUSSY-SOCRATE, PhD in Management 

Associate Professor

Hélène Bussy-Socrate is Associate Professor at Paris School of Business. She received her PHD in organization studies from Paris Dauphine University, and did her Postdoc at Warwick Business School. 

Her research interests lie at the intersection between organizational strategy and new technologies. She focuses mainly on legitimation issues for organizations and collective mostly in healthcare. At Paris School of Business she teaches Business Strategy and Digital Business in the Master in Management and Master of Science Programs.

Teaching areas: Corporate Strategy - Strategic Management

Ignasi CAPDEVILA, PhD in Management, HDR

Full Professor

Ignasi CAPDEVILA, PhD in Management, HEC Montréal (QC, Canada) in 2015, is a Full Professor in the Management of Paris School of Business. He is a member of the newPIC chair, and associate researcher at l’École Polytechnique (i3-CRG). He teaches Corporate Strategy, Strategic Management, and Project Management & Principles of Management and related topics in the PGE, MSc and BBA programs. He is also ?head of Digital, Entrepreneurship & Society Track in the DBA program, where he teaches qualitative methods. His main research interests include the innovation dynamics in collaborative spaces and the creative processes from spatial and organizational perspectives. His research is mainly based on qualitative methods. His researches have been published in journals such as Journal of Economic Geography; Industry and Innovation; City, Culture and Society; Journal of Business Strategy; Research in the Sociology of Organizations, among others. His researches have also been presented at numerous national and international Organization Studies and Economic Geography conferences and published as Conference Proceedings. He is member of the editorial board of Journal of Innovation Economics and Innovations /Revue d’économie et de management de l'innovation. He has organized tracks at RGS-IBG Annual Conference and EURAM. He has edited special issues for European Planning Studies and Journal of Innovation Economics and Innovations.

Teaching areas: Corporate Strategy, Project Management & Principles of Management

Juan DIAZ, PhD student in Management

Assistant Professor

Juan DIAZ, Master of Business Administration, University of South Florida in 2016, is a PhD Candidate in Management at the ‘Centre de Recherche en Gestion’ (CRG) of École Polytechnique.

He is a recipient of the European Commission (CORAL- ITN) which is a Marie Sklodowska Curie Innovative Training Network.

His main research interests include entrepreneurship, entrepreneurial ecosystems, innovation, territorial economic development, and grand challenges.

His research has been presented at European level academic conferences such as European Academy of Management (EURAM) and R&D Management

He has College level teaching experience in the United States of America in the areas of International Business, Organizational Strategy, and Management and Leadership.

He has provided consultancy services in economic development to the government of Colombia

He is interested in academic research and in policy research and consultancy 

Teaching area: Strategic Management

David KALISZ, PhD in Economics

Associate Professor

David KALISZ, (Doctor in Economics, Warsaw School of Economics in 2013), is an Associate Professor in the Management of Paris School of Business. He is a member of the Management Department. He teaches Megatrends and Understanding Future, Strategic Foresight, Corporate Strategy and related topics in the Expert Programs. His main research interests include strategic foresight, competitive, technological development, innovation, technology, and artificial intelligence. His researches have been published in journals such as Journal of Business Research, Technological Forecasting and Social Change, International Entrepreneurship and Management Journal. His researches have also been presented at numerous national and international Management conferences and published as Conference Proceedings.

Teaching areas: Mega Trends and Understanding Future

Kai LUO, PhD in Management

Associate Professor

Dr. Kai Luo is an Associate Professor of Operations Management at Paris School of Business. He teaches courses such as operations management, inventory management, supply chain management and operational logistic management. His research interests include supply chain management, mechanism design and healthcare operations. He received his Ph.D in operations management and information system from HEC Paris in France.  Prior to that, he received his B.E. in construction management from Tsinghua University in China and M.E. in operations management from Ecole Centrale Paris in France.

Teaching areas: Operation Management, Supply Chain, Supply Chain Strategy

Salomé PICARD

Lecturer

Salomé Picard is Lecturer at Paris School of Business.

Graduated from an entrepreneurship master of Paris School of Business,  she is passionated about social innovation and worked as a support for social businesses.

She acted as a coordinator for the European Project BEYOU whose aim was to work on building entrepreneurial minset in YOUth for a sustainable society

Moreover, she is the co-founder of a french society called Guria France which fights against forced prostitution and sex human trafficking in India. 

Teaching areas: Ideation, Innovation and Entrepreneurship - Introduction to Social Entrepreneurship

Nada REJEB, PhD in Management, HDR

Associate Professor

Nada Rejeb is Associate Professor of Strategy and Entrepreneurship at Paris School of Business . She is also Head of the Mater of International Business at Paris School of Business. Her research interests revolve around entrepreneurship, innovation, knowledge networks, and collaborative relationships, with a specific interest in family firm strategies. Nada Rejeb is also interested in topical issues in strategy and entrepreneurship, such as health in entrepreneurship and entrepreneurial entry by disadvantaged minorities. Nada Rejeb is ad hoc referee for the Journal of Small Business Economics, Regional Entrepreneurship and Development, Technology in Society, Journal of Family Business Strategy, Revue de l’Entrepreneuriat, the Fund for Scientific Research - FNRS (Belgium) and is member of the editorial review board of International Journal of Entrepreneurial Behaviour and Research.

Teachings areas: Core Project 1: Ideation, Innovate & Entrepreneurship, Global Strategy Expansion & Business Transformation

Chloé ZANARDI, PhD in Management

Assistant Professor

Chloé Zanardi is an Assistant Professor in management at Paris School of Business and is currently completing a PhD in management sciences at the University of Montpellier. Her research focuses on the relationships between large corporations and SMEs, adopting a perspective that accounts for the complexity of their cooperative and competitive interactions, contributing to open innovation dynamics. At Paris School of Business, she teaches strategy, international development, and entrepreneurship in both French and international programs. Before and during her PhD, Chloé gained extensive experience as a project manager and consultant, particularly in the defense sector, where she worked on topics such as quantum technologies, artificial intelligence, and robotics. She has also taught at various institutions, including Montpellier Business School and the University of Paris-Dauphine. Her professional experiences enrich her teaching, bringing a practical and current perspective to her courses.

Teaching areas: International Development Strategy, Globalization: Think Global, Act Local

Christelle AUBERT HASSOUNI, PhD in Management

Assistant Professor

Christelle AUBERT HASSOUNI (Ph.D. in Management Science and Marketing, ESCP Business School and Panthéon-Sorbonne University in 2023), is an Assistant professor in the Marketing & Communication Department of Paris School of Business.

She teaches Integrated Communication in Marketing Management, New Insights about Consumer Behavior and related topics in the Bachelor, MIM and MSc Marketing Programs.

Her main research interests include Consumer Privacy, Personal data protection and Consumer Behavior. Her research has been presented at numerous national and international Marketing conferences and published as Conference Proceedings. During her Ph.D. journey, she participated in different high-level international workshops, such as European Marketing Academy Doctoral Colloquium or CEFAG (founded by FNEGE, a French foundation for Management Education).

Teaching areas: Marketing & Communication

Wissal BEN ARFI, PhD in Management

Associate Professor 

Wissal BEN ARFI, Ph.D. in Strategic and Innovation Management, University of Grenoble-Alpes in 2014), is an Associate Professor and Head of Marketing & Communication Department at Paris School of Business. She teaches Strategic Management & Technological Innovation, Introduction to Entrepreneurship and related topics in the in the MSc International Management and MIM Program. Her main research interests include Innovation Management, Entrepreneurship, Digital Platforms, Digitalization, Knowledge Sharing. Her research have been published in journals such as Journal of Business Research, Technological Forecasting and Social Change, Small Business Economics. Her research have also been presented at numerous national and international Strategic Management & Marketing conferences and published as Conference Proceedings. 

Teaching areas: Entrepreneurship - Marketing Fundamentals

Valerie HAIE

Senior Lecturer

Valérie HAIE, Graduate of an MBA in Luxury Brand Marketing & International Management, E.D.C. Paris in 1997 is a Senior lecturer in Marketing / Luxury Management of Paris School of Business.

Teaching areas: Legacy and Sustainability in Key Luxury Markets, History of Luxury, Luxury Retail, Marketing and related topics in Master in Management and Master of Science Programs. She also operates as the head of the luxury of the MiM and MSc programs of Paris School Business

Xavier MENAUD, PhD in Management

Associate Professor

Xavier MENAUD, (Phd in Management Sciences, Paris II Panthéon Assas in 2010), is an Associate Professor in the Marketing and Communication Department of Paris School of Business. 

He teaches Marketing Management, Communication and related topics in the Bachelor and MIM Programs. He currently operates as the Head of Bachelor Program of Paris School of Business. 

His research include several study cases related to the marketing field, that were published for the CCMP - Centrale de Cas et de Médias Pédagogique.

Teaching areas: Communication Strategy, Quantitative and Qualitative Studies

Judith PARTOUCHE-SEBBAN, PhD in Management, HDR

Full Professor

Judith Partouche-Sebban, (PhD, HDR in Marketing, Paris Dauphine University in 2022), is  Full Professor in the Marketing department of Paris School of Business. She is a founder of the Living Health Chair. She teaches Market Studies, Quantitative Techniques and related topics in the Bachelor and PGE programs.

Her main research interests include Vulnerable Consumers, Mortality Salience and Consumption, Patient Experience, Healthcare Services.  Her researches have been published in journals such as Journal of Organizational Change Management, International Marketing Review, Journal of Business Research, Technological Forecasting and Social Change, Journal of Marketing Management. Her researches have also been presented at numerous national and international Marketing and Management conferences and published as Conference Proceedings.

Teaching areas: The Principles of Marketing, Market Research

Nuno Miguel RODRIGUES DOS SANTOS

Lecturer

Nuno SANTOS, (Masters of Hospitality management in Hospitality management, GIHE in 2008, is Lecturer  in the Marketing Department of Paris School of Business. He/she teaches Strategy in Hospitality Industry, Digital Business and related topics in the International BBA and MSC in Hospitality Industry. His main research interests include Hospitality industry, Project management and instructional design. 

Teaching areas: Human Resource Management, Digital Business Strategies

Ioannis THEODORAKIS, PhD in Management

Associate Professor

Ioannis Theodorakis, (PhD in Marketing and Communication, Athens University of Economics and Business in 2011), is an Associate Professor in the Marketing and Communication Department of Paris School of Business.

He teaches Brands and Branding, Marketing Management: Integrated Communication and related topics in the MSc in International Marketing and Business Development, Master in Management of the Grande Ecole program, MSc in Purchasing and Supply Chain Management; Bachelor in Business Administration. He is also an affiliated visiting professor at Universidad de las Américas Puebla (UDLAP) in Puebla, Mexico, and a visiting professor at ALBA Graduate Business School The American College of Greece in Athens, Greece.

His main research interests include the explanation of consumers’ responses to marketing stimuli based on relevant psychological theories, the use of taboos and controversy in marketing communications, the effectiveness of rhetoric in advertising, the conceptual and market dynamics of market driving strategy. 

His researches have been published in journals such as Industrial Marketing Management, Journal of Advertising, Journal of Business Research. He is a member of the editorial review board of the Journal of Advertising since January 2023.

His researches have also been presented at numerous national and international Marketing conferences and published as Conference Proceedings.

Teaching areas: Marketing Research, Critical thinking seminar