The Bachelor Marketing & Communication in detail
The third year of the Bachelor’s program is State-recognized and overseen.
The Marketing & Communication specialization can be accessed via the parallel admissions process following two years of post-secondary studies.
This specialization comprises training enabling students to marry the pragmatism of in-company experience with the incorporation of key concepts in the areas of Marketing and Communication.
The classes covering the specialization make it possible for students to gain an all-encompassing overview of the various aspects of Marketing.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
The aim of the training is to prepare students for the working world via a series of practical applications of the theoretical concepts learned.
The purpose of this approach is to develop a critical sense and creativity within each student.
Strenghts
Top-quality teaching
A teaching approach that is a constant state of change in order to embrace new market trends.
Expert staff
Faculty comprising teacher-researchers and working professionals from the sector.
Training in work-study format
A program structured to boost employability.
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Specializations in 3rd year of Bachelor
3 000
Partner companies
22 000
Alumni
* Figures Paris School of Business 2023
A word from the Head of Specialization
Xavier MENAUD
Head of Specialization
"The Bachelor in Marketing and Communication specialization provides operational training to students by developing their practical skills. It also enables them to hone their creativity and critical sense so as to be able to take the necessary step back when reaching important decisions."
Events
15.01
17h à 20h
Journée Portes Ouvertes
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08.01
14h à 17h
Cours en entrepreneuriat
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09.01
18h à 19h
Webinar : Concours SESAME
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Program description
The year blends theoretical teaching with seminars designed around practical application exercises.
Across the two semesters of the year, students will gradually develop the following skills:
- In the first semester, the fundamentals of marketing and communications are revised and then explored in greater depth.
- In the second semester, students acquire more technical skills and continue their preparation for working life, discovering new subject areas, and taking part in new projects designed to provide them with additional experience and adaptability.
Total class time for the year is 539hrs.
Admission to the Bachelor in Marketing & Communication program
The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.
- ID photography
- Copy of passport or identity card
- A copy of high school diploma and any other diploma obtained since high school, with a translation in French if the original is not in English or French
- A school certificate for the current academic year (2023/2024) if applicable
- French test results obtained (TCF, DELF/DALF) if French is not the native language.
- Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended)
- Resume and a cover letter
- Reference letter from a professor or a former employer, or any relevant person including contact details of the referral
- €100 for the application fees (€50 for state scholarship students upon presentation of the notified final decision)
English test results obtained (IELTS/TOEFL TOEIC) in last 2 years for applicants to have already taken a test.
If you are not in a position to provide this official grade, you will receive a link to an online test.
Minimum level required for applicants to programs in English:
IELTS 6 / TOEFL 80
The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.
It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.
Personalized support
We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs. To find out more, consult our specially dedicated page.
What to do after the course ?
Professional integration
Following successful completion of the Bachelor in Marketing & Communication specialization, graduates can aspire to a wide range of positions, such as the following:
- Promotion Manager
- Project Manager
- Head of Marketing Studies
- Head of Commercial Development
- Sales Manager
60%
of students continuing studies
40%
of graduating students currently employed
Results indicators 2022
89%
satisfied with the training received
100%
of Bachelor’s students obtained their diploma
Continuation of studies
Graduates may also opt to continue their studies by choosing to take a Master of Science or our Master’s program.
Master of Science
The MSc provides the opportunity to obtain a dual managerial and technical skillset with a view to an international career. The school offers an array of MSc specializations.
FURTHER INFORMATIONS ABOUT THE MSC
The Master Program
Following the Bachelor’s program, the Master’s period of study lasts two years and can be accessed via the parallel admissions procedure. It is available with 15 specializations, 13 of which are carried out in work-study mode over two years.
The Bachelor in Marketing & Communication 's pedagogy
Assessment methodology
Successful completion of the five required blocks delivers the intended diploma in Audit & Management Control at Bachelor level and the associated level 6 RNCP certificate.
The skill validation frame of reference is based upon written and oral assessment methods, including the following:
- Case studies
- Professional simulation exercises
- Roleplay exercises
- Individual and group projects
- Professional placement report
Current academic year: 2023-2024
Competency targets
For successful completion of their Bachelor, students must validate the six following skillsets.
If students do not validate all the skillsets required for obtaining the professional certificate but successfully completes all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.
1. Deployment of a corporate strategy at department level
2. Management of an entity's financial activities
3. Transdisciplinary project management
4. Team or department management
5. Development and enhancement of professional skills
6. Develop a marketing and communications strategy
This program cannot be combined with another training program.
However, partial certification with another program is possible (see the RNCP diploma file).
In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to: vae@ggeedu.fr
For further information on the validation of prior experience at PSB, please visit the following page.
Student Testimony
I opted for the specialization in Marketing and Communications due to the natural appeal that the area has for me as well as the variety to the courses that are taught. We are lucky enough to benefit from semesters providing comprehensive content that cover many different approaches to marketing and communications.
I am currently working as a Project Manager in work-study mode at Extime Duty Free Paris, a subsidiary of the Lagardère Travel Retail group. My role entails finding solutions on a daily basis to drive forward projects within the company, thanks in no small part to the courses delivered at Paris School of Business.
Victoire LONGFORT BERTOLOTTI
Bachelor Marketing & Communication
Contact
For any questions regarding the Bachelor’s program, please contact the Admissions service.
Fanta BAYA
Bachelor’s Program Admissions Officer
admission@psbedu.paris