From the 8th to the 19th of January, 22 international students enrolled in Paris School of Business for the 2024 Winter School.
The Summer and Winter School programs are small-scale business courses spread over two weeks, allowing students to further develop their academic careers while exploring the beautiful city of Paris. It is a great opportunity for students seeking an international experience but unable to commit to an entire semester abroad.
For the 2024 winter school, students had the choice between two tracks: Luxury Brand Management or AI for Business & FinTech. The time was divided between courses related to the chosen track, work on a project, external track-related visits, and cultural visits to Paris.
Group projects:
Students in the Luxury Brand Management track worked on a project in teams where they had to analyze and diagnose a brand in its market to propose an offer based on a sustainable development approach.
In the first part of the project, they applied their theoretical knowledge to analyze the strengths and weaknesses of the brand and did researches on its competitors.
In the second part, they proposed an offer for their brand to create a competitive advantage and engage customers through sustainable marketing.
External visits:
Students in the AI for Business & FinTech track visited Station F, the world’s largest startup campus, featuring more than 1000 startups. During the visit, they explored the campus, discovered various projects, and had the opportunity to meet entrepreneurs.
Students also had the chance to visit some of the most wonderful places in Paris, such as Versailles, the Orsay Museum, the Seine, and the Arc de Triomphe.
Dicover our Short Programs: Summer & Winter School
The course was great; I learned a lot because we studied many aspects of Artificial Intelligence, and I also enjoyed the collaborative opportunity we had to work together on a group project. The courses at Paris School of Business are very different from what I'm used to in New Zealand because they are more interactive, and there are fewer students in each class.
The best thing about this trip was the people I met. My teammates and I became good friends, and the professional connections we made at Station F were very valuable. I was fortunate to have the opportunity to meet entrepreneurs from different sectors like education, music, or economics.
I had the opportunity to pursue the course in Luxury Brand Management, providing me with a different perspective from what I study at my university: engineering and computer science. I had never taken any management or marketing classes and was really interested in learning about the luxury consumer perspective targeting highly selective audiences and how brands can market and provide different experiences.
I also appreciated the connections between what we were learning in class, the different examples provided, and our field trips to different luxury stores.
I was excited for the opportunity to have a city abroad class experience, something I was hoping for, but my engineering major made it difficult. This two-week program was the perfect option for me because it gave me a chance to come to France and Paris.