Function and mission of the Event Producer
The functions of the event producer
Being an Event Producer allows you to have a highly operational and field function. The job normally involves coordinating and overseeing all aspects of an event, such as a party or concert, from start to finish. The specific duties of an event producer are tailored to the tastes of the client (event host) and the nature or type of event in question.However, the general duties, tasks and responsibilities generally associated with the role of event producer in most organizations are outlined in the sample job description below:
- Overseeing all aspects of the production of an event.
- Creation or formulation of ideas and concepts that will make the event stand out.
- Inspecting the venue before the event begins.
- Checking all equipment that will be used at the event before it begins.
- Responsible for finding appropriate suppliers for the event.
- Recruiting the production team.
- Being an Event Producer allows you to have a highly operational and field function. The job normally involves coordinating and overseeing all aspects of an event, such as a party or concert, from start to finish.
An event producer's job description includes developing ideas for the event, supervising other staff functions, and overseeing the production portion of the event.
In most cases, it is the duty or responsibility of the event producer to arrange for a venue (which also includes the provision of all equipment that may be used during the event) for a particular event for which they are responsible.
It is the Event Producer who ensures that the budget put in place for the realization of an event is adequate and corresponds to what is actually needed for the smooth running of the event.
General management and organization
In general, the role of the event producer is more or less a management role. He or she is normally responsible for supervising and/or controlling the activities of a large number of staff or contractors.
These people usually work in a wide range of different departments (all working towards a common goal: the smooth running of the event).
They may work for specific event venues, on a freelance basis, or specifically for event production companies in different venues.
Definition, design
A well-trained event producer makes every effort to ensure that the objective of a given event is well defined, so that they know what is expected and what has been achieved, i.e. to be able to properly evaluate the event to determine if it actually went as planned and reached the required level.
Negotiations, search for suppliers and budget management
The event producer must negotiate with suppliers to ensure that a balance is found in terms of prices and rates and that they respect the budget planned for the event.
Qualities and Skills of the Event Producer
An ideal event producer must possess certain qualities, skills and abilities to be able to effectively produce an event.
- Good communication and interpersonal skills
- Stress management
- Interpersonal skills and being approachable
- Attention to detail.
- Strong organizational and coordination skills
- Proactivity and creativity in the execution of assigned tasks
- Ability to multi-task and prioritize multiple tasks
- Good time management skills are required
- Excellent decision making skills to reduce the risk of error
- Negotiation skills to be able to get good deals for event hosts.
- Teamwork and team leadership.
In order to be operational and effective, the Event Producer must have a strong background in event production and/or management through other previous positions.
A minimum of 3 years of relevant professional experience in event production is generally required to access this responsibility.
Which specialisation is required to become an Event Producer?
Bachelors and Masters degrees in event planning are the most popular. More broadly, courses of study in the fields of culture can also lead to this type of position.
The professional approach of Bachelors and Masters programs with internship and/or work-study periods allows for a better integration into the professional world. In addition to the professional immersion and all the advantages it brings (professional culture, field experience), these long periods spent in the field give the student the opportunity to show his or her worth and to build up an address book that is indispensable in this environment and that will help him or her both to find a first position and to carry out his or her missions (recruiting teams, looking for suppliers).
A degree in management combined with a specialization in cultural events is generally a 5-year degree. This is particularly true for students who want to work in luxury events and brand promotion within renowned agencies.
The Paris School of Business offers a professionalization program ranked among the best in its Specialized Master in Luxury, Arts and Culture, which allows foreign students to benefit from the school's international network.