Hybridization is at the heart of this new brand platform and fully echoes the school's positioning. This theme is transcribed through the new logo: "two paths that meet to become one. The first path represents the business aspect of the school (the continuous line) and the second refers to the creativity side (the dotted line). Combined, these two paths remind of the Eiffel Tower, which is an integral part of the Paris School of Business identity," explains Aaron Levin, creative director behind the redesigning of our visual identity.
Historically Parisian, Paris School of Business has adopted a new brand identity that reflects its positioning, pillar of its actions and words, around the PARIS acrostic :
Pluralism of the disciplines taught
Agility in pedagogy and environment
Responsibility for interactions between learners andcolleagues
Inclusivity of all profiles to lead them to success
Singularity of courses and awakening of creativity
Alexandre Abikhzer, Director of Communication and Marketing at Paris School of Business states: "Thanks to the Galileo Global Education group membership, Paris School of Business benefits from unique synergies in the world of education. We give our students the opportunity to access a constellation of knowledge in order to hybridize their career path within global educational references such as Strate Ecole de design, Istituto Marangoni, Penninghen, Cours Florent, etc. ».
The new baseline baseline « Where Business meets creativity »reinforces the feeling of audacity and hybridization, and offers a variety of contents to allow everyone to relate their own story.
The duality between business and creativity also involves the use of two strong colors: black and blue. Black conveys the school's expertise and academic excellence, while sky blue recalls the imagination needed to develop unconventional creativity. The new charter is also composed of 5 secondary colors; vibrant colors to reflect the diversity of a hybrid education.
This new visual identity is part of a deeper transformation of Paris School of Business, especially within the development of the Ambitions 2025 strategic plan, which will be presented in the fall of 2020.
Philippe Jamet, Dean of Paris School of Business explains: "The ambition of our school is to equip students with cognitive skills, developed around new emotional (me), collaborative (me and others) and systemic (me and my environment) intelligences".
