With 71,000 employees across 143 countries, Dentsu is a global leader in communication and advertising. In France, the group recruits numerous talents from Paris School of Business each year to support its growth and strengthen its expertise in media and creative services. Discover the ambitions and opportunities of this partnership with Paris School of Business, designed to offer enriching professional experiences and prepare students to integrate into a constantly evolving sector.
The Partnership
Can you briefly present your company and sector of activity?
Dentsu is an international group specializing in Marketing Communication and Advertising. Globally, it has 71,000 employees across 143 countries, and nationally, 900 employees.
The headquarters is located in the 17th arrondissement of Paris, and we also have several regional offices (Lille, Nantes, Bordeaux, Marseille, Toulouse, and Lyon).
The Dentsu group consists of four agencies: three media agencies (Carat, iProspect, and Dentsu X) and one creative agency (Dentsu Creative).
What motivated you to establish this partnership with Paris School of Business?
This partnership was born from the desire to develop privileged relationships between our company, Dentsu France, and Paris School of Business, in the context of a significant annual volume of recruitment for internships, apprenticeships, and young graduates.
Moreover, this partnership also aims to develop the employer brand of Dentsu France while promoting the employability of students and young graduates from Paris School of Business.
What will be the positions and missions of the students recruited?
The positions of most students recruited from Paris School of Business are in consulting and media expertise, among which we can mention:
- Media Consultant Assistant
- Social Media Consultant Assistant
- Account Manager Assistant
- SEO/SEA Project Manager Assistant
The missions of these positions focus on participating in consulting or media buying activities for a portfolio of clients (implementation, monitoring, and optimization of campaigns, client billing, etc.).
Professional Experience for Better Employability
In your opinion, why are professional experiences during studies a steppingstone for students?
In communication professions and the agency world, internships, apprenticeships, and student jobs are undeniably valuable assets for professional integration.
They allow students to gain field experience while applying theoretical knowledge. Furthermore, these experiences are essential for understanding how companies operate and learning the appropriate posture to adopt.
Do you tend to favor the recruitment of young graduates who have done apprenticeships?
Today, the first professional experience in an agency, media group, or with an advertiser, through an internship or apprenticeship, is indeed an advantage when recruiting young graduates. These students, thanks to these experiences, have knowledge related to the media ecosystem, tools, and clients. This generally makes them operational more quickly when starting a position on a fixed-term or permanent contract.
What advice would you give students to succeed in their professional experiences and their entry into professional life?
To succeed in their first professional experiences or entry into professional life, it is above all essential to be curious, by taking an interest in the people around them at work and asking them questions about their profession and activities.
Rigor and organization are also essential prerequisites for a successful first experience: learning to prioritize, manage time, and meet deadlines are key points that must be worked on from the beginning of one’s professional journey.
Finally, the ability to work in a team, being proactive, and having good interpersonal skills are indispensable levers to focus on for successful integration.