Presentation of the program
This specialization explores digital product management, combining innovation, technology, and strategy to meet the needs of businesses in a constantly evolving environment. Courses for the Digital Product Manager specialization are taught 50% by Paris School of Business and 50% by ESIEA, a prestigious engineering school founded in 1958 specializing in computer and digital sciences.
The program is taught in French and offered as a work-study program.
Program Content
The year of study for the Bachelor in Digital Product Management is designed to provide students with in-depth knowledge in the areas of digital product development, UX/UI design, agile project management, and digital strategy, as well as skills in communication, collaboration, data analysis, and problem-solving.
- Product Management
- Product Strategy
- Product Vision and Roadmap
- Effective Communication for Leaders
- Design Thinking
- Corporate Finance
- Enterprise Architecture
- Digital Marketing
- Knowledge Management and Innovation
- Business Process Management
- Agile Methodology: Scrum Master/Product Owner
- UX/UI: User Experience and User Interface
- Generative AI
- Machine Learning
- Principles and Architecture of Information Systems
- IT Service Management
- Big Data & Data Visualization
- Cloud Computing
- CRM Salesforce Workshop
- Low Code/No Code
- Digital Transformation
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3,000
Corporate partners
157
Partner universities
3
Specializations
22,000
Alumni
*Paris Business School figures 2024
What to do after the course ?
Professional integration
Following successful completion of the Bachelor Digital Product Manager specialization, graduates can aspire to a wide range of positions, such as the following:
- Project Manager
- Scrum Master
- Program Director
- Product Manager
- Sales Manager
Further Studies
Students can also choose to continue their education by enrolling in a Master of Science or our Master’s program.
Master of Science (MSc)
The MSc program offers a dual competency in management and technology for an international career. The school provides a wide range of MSc specializations.
Master’s Program
Following the Bachelor’s program, the Master’s cycle lasts two years. It offers 15 specializations, 14 of which are available as apprenticeships over two years.
Admission to the Bachelor in Digital Product Management program
The admissions procedure for acceptance onto the third year of the Bachelor’s program comprises analysis of an application dossier, an English test and a one-to-one interview.
Personalized support
We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs. To find out more, consult our specially dedicated page.
Contact
For any questions about the Bachelor’s program, please contact:
Anne-Laure Galliano
Recruitment & Business Development Manager