The Master in Digital Business in detail
The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (AACSB, AMBA and EFMD).
The Digital Business specialization can be accessed via parallel admissions in the fourth year of studies.
This specialization provides students with technical and business-oriented training thanks to immediate practical implementation of their learnings into the digital ecosystem.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
The aim of the Master in Digital Business is to enable students to acquire the necessary knowledge for successful web project management and grasp various digital levers in a specialized, in-depth manner.
The work-study format to the Master makes it possible to combine an innovative and dynamic academic training program with periods spent working within a company and dedicated to groupwork.
This format enables students to fully integrate a company in top-level, high-responsibility positions.
Strenghts
- Introduction to coding and the demystification of programming
- Conducting consulting projects in tandem with companies
2021 AFF, 2020 Talents du Numériques, 2019 Chiensguides, 2018 L'Îlot, etc
- Partnerships with professional associations and participation in digital sector-specific events and conferences
Capdigital, Adetem, The Next Web, Paris Web, Futur en Seine, SMA, Objets Connectés, Big Data, FShop & eCommerce, etc
- Digital teaching approach
Google Classroom & Open ClassRoom and the development of a digital project in the second year of the Master’s
- Certificates obtained
Google Ads, Google Analytics, Google Garage, Sulitest, Scrum
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2 150
Work-study contracts signed per year
15
Specializations 100% in work-study mode
3 000
Corporates partners
22 000
Alumni
*Paris Business School figures 2023
A word from the Head of Specialization
Asma BOUHAFS
Head of Specialization
"The Master’s provides students with technical and business-oriented training thanks to immediate practical implementation into the digital ecosystem.
The overall objective of this specialization is to train students to become fully operational managers in digital marketing professions, equipped with a sound body of knowledge that will enable them to manage and steer digital projects.
This specialization is aimed at students from all backgrounds who are interested in the digital and technical fields.”
Academic content
The Digital Business specialization is divided into two distinct parts, one geared towards digital management and the other towards more technical subject areas.
The digital management part comprises three sub-sections:
- Acquisition levers ;
- Clientèle ;
- Legal aspects of innovation management.
The technical part comprises three sub-sections :
- Programming languages ;
- Data ;
- Project management.
This training is completed by:
- Sector-relevant preparation and certifications (Google Analytics, Google AdWords, and Google Garage).
- Operational masterclasses during which corporate partners present students with one or several innovative digital topics, after which they must formulate an idea or a study conducted in groups.
- A mobile Hackathon in the first year of the Master’s and a Hackathon 360 in the second year enabling students to work on projects such as: Constructing an innovative mobile application prototype or Design, creation, and presentation of an innovative connected objected and its web/mobile interface for a Smart City.
Course projects represent an especially important moment within the academic training program.
From a pedagogical perspective, these projects enable students to apply concepts and develop analytical, research, groupwork, and practical application skills.
From a professional perspective, they constitute an opportunity for students to enhance their learning experience working with companies due to the operational nature of the projects.
Total class time is 511hrs for the fourth year and 504hrs for the fifth.
Admission to the Master in Digital Business program
To be admitted onto the Masters in Digital Business program, candidates have to go through an examination procedure.
- ID photography
- Copy of passport or identity card
- A copy of high school diploma and any other diploma obtained since high school, with a translation in French if the original is not in English or French
- A school certificate for the current academic year (2023/2024) if applicable
- French test results obtained (TCF, DELF/DALF) if French is not the native language.
- Supporting statement from a teacher, head of institution, or an employer (not mandatory but strongly recommended)
- Resume and a cover letter
- Reference letter from a professor or a former employer, or any relevant person including contact details of the referral
- €100 for the application fees (€50 for state scholarship students upon presentation of the notified final decision)
English test results obtained (IELTS/TOEFL TOEIC) in last 2 years for applicants to have already taken a test.
If you are not in a position to provide this official grade, you will receive a link to an online test.
Minimum level required for applicants to programs in English:
1st-3rd years : IELTS 5.5/TOEFL 70
4th year : IELTS 6 / TOEFL 80
The aim of this interview is to assess your degree of motivation and open-mindedness, as well as to evaluate the complementarity of your personality, your knowledge and the teaching delivered at Paris School of Business.
It is also designed to assess your ability to imagine/construct an idea and suggest an original solution to an issue.
Personalized support
We offer personalized support for people suffering from disabilities as well as for sportspeople, artists, and entrepreneurs.
To find out more, consult our specially dedicated page.
What to do after the course ?
Professional integration
Following successful completion of the Digital Business specialization, graduates can aspire to a wide range of positions, such as the following:
- Digital Project Manager
- Product Owner
- SEO Manager
- SEM Manager
- Head of Acquisitions
- Head of CRM & DMP
- Head of e-commerce
- Head of Analytics
- Data Analyst
- Consultant Data
- Growth Hacker
The school does not offer any track beyond graduation from this program.
86%
of graduating students are in full employment
91%
of students are hired within six months after graduation
Results indicators 2022
89%
of students have found employment in line with their level of studies
96%
of Masters in Management – Grande Ecole students graduated
€43k
average salary
Apprenticeship contract break rate: 3%
Rate of break from studies in progress: 2.52%
Specific indicators are calculated by ministries in charge of professional training programs and State Education. Available at: inserjeunes.education.gouv.fr/diffusion/accueil
How to finance your training?
Tuition fees
This training program costs €11,865 per year and will be covered in their entirety by your host company since you will be registered on a work-study contract.
In addition, as an employee of the company you will receive a salary.
The Master in Digital Business's pedagogy
Assessment methodology
Successful completion of the five required blocks delivers the intended Master in Management – Grande Ecole program diploma and the associated level 7 RNCP certificate.
The skill validation frame of reference is based upon written and oral assessment methods, including the following:
Case studies :
- Professional simulation exercises
- Roleplay exercises
- Individual and group projects
- Professional placement report
Current academic year: 2023-2024
Teaching format
Over the course of their time at Paris School of Business, students receive a varied teaching approach in order to nurture their creativity and adaptability.
Teaching formats :
- Groupwork
- Theory classes
- Professional simulation exercises
- Inverted classes
- Business Games
- Common-theme projects
- Workshops
Competency targets
For successful completion of their Masters, students must validate the five following skillsets.
If students do not validate all the skillsets required for obtaining the professional certificate but successfully complete all skills related to one of the sets, each of the skillsets concerned will have been definitively validated.
- Devising a departmental/organizational strategy
- Planning, optimizing, and managing the budget and coordination of z department and/or organization’s financial affairs
- Managing a transformation and/or innovation project in a national and/or international context
- Managing individual staff and teams
- Managing business intelligence-oriented data (strategy, web marketing, and sales)
This program cannot be combined with another training program.
However, partial certification with another program is possible (see the RNCP diploma file).
In addition, prior professional experience may be validated with credits upon request, which must be submitted by email to: vae@ggeedu.fr
For further information on the validation of prior experience at PSB, please visit the following page.
Testimony
Clara ZAMBUTO
Marketing work-study student, Paris School of Business
I decided to take the Paris Business School Master in Digital Business to acquire essential knowledge in the area and develop my future professional project. This program is well renowned for the broad scope of subjects taught and the quality of the school’s faculty. Paris School of Business gave me the chance to carry out my work-study program within the school’s communications department.
The work-study format plus the teaching delivered at the school enabled me to learn and hone new skills every single day, skills that will be vital for my future career be they theoretical or more management-oriented (such as taking initiative, rigor, and project management).
Contact
For any questions regarding the Digital Business specialization, please contact the Admissions service.
Céline Renault
Head of Master in Management – Grande Ecole program admissions
admission@psbedu.paris