Master in Data Management & Digital Business in detail
In an environment where digital technologies and data are transforming consumer behaviour, business models and customer relationships, this specialisation prepares professionals to manage digital projects and turn data into valuable decision-making tools.
Students develop dual expertise in business and technology, covering data management, digital marketing, programming, business intelligence, data visualisation, artificial intelligence and project management.
They learn to design and optimise digital strategies, produce strategic analyses and bridge the gap between marketing, product, data, IT and management teams.
The program's accreditations
Rankings of our Program
Our Master in Management is featured in the following rankings:
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What official recognition does the Master of Management have?
The Master's degree awarded through the Grande École Programme (PGE) is a two-year program accredited by the French Ministry of Higher Education and Research and confers the national Master's degree (Master's level, Bac+5 – EQF Level 7*). The program also benefits from the School's triple international accreditation: EQUIS, AACSB, and AMBA.
*« Diplôme du Programme Grande École (PGE) » awarded by Paris School of Business, Level 7 (NSF 313), registered in the RNCP under number 42389 by decision of the Director General of France Compétences dated 05/03/2026.
Learn more about the RNCP qualification - Master in Management
Why choose the Master in Data Management & Digital Business?
Introduction to Coding and Cross-Functional Skills
An introduction to coding helps students understand technical challenges and collaborate effectively with web, product, data and IT teams.
Students also develop cross-functional skills in project management, digital marketing and data communication, while gaining experience working with multidisciplinary teams.
A Comprehensive Approach to the Data Lifecycle
A comprehensive approach to digital projects and the entire data lifecycle, covering design, acquisition, collection, integration, analysis, visualisation and data security.
Students develop skills in Python, SQL, business intelligence, data visualisation, cloud computing, machine learning, web development and artificial intelligence, applying these technologies to improve business performance and support decision-making.
Develop Technical and Managerial Expertise
The program combines programming, artificial intelligence, data governance, and project management.
This dual expertise enables students to collaborate effectively with data, IT, and business teams, coordinate complex projects, and support organizations throughout their digital and data transformation.
“This programme prepares managers to understand digital transformation and address its human and organisational challenges.
Through a hands-on learning approach and personalised support, students learn to leverage data to make informed decisions, manage projects and develop strategies that respond to the evolving needs of the business world.”
Asma BOUHAFS
Head of Specialization
+20 000
alumni
Part of the Paris School of Business Network
Master in Data Management & Digital Business Program (2026/27)
The total number of teaching hours is 493 hours in the 4th year and 498 hours in the 5th year.
1st Year
- International Development Strategy
- Contemporary Economic Challenges
- Management & Leadership
- Finance for Managers
- Marketing Management: Integrated Communications
- Elective Course
- Consumer Behaviour
- Paid Media & Performance
- Business Models
- Advanced Excel: Data Analysis & Decision-Making
- Digital Product Lab: Design Sprint, Prototyping & MVP
- Digital Product Design Hackathon
- Web Development: HTML5 & CSS3
- Web Development: JavaScript
- SQL Data Management 1 & 2
- CRM, DMP & CDP Project
- English as a First Foreign Language
2nd Year
- AI for Digital Business
- Digital Project Modelling
- Agile Project Management with Scrum
- Python Programming
- Data Visualisation
- GA4 & Marketing Analytics
- Data Governance & Data Quality – GDPR
- Supervised Learning
- Unsupervised Learning
- Workflow Automation & Agentic AI
- English as a First Foreign Language
- Web Architecture, APIs & CMS for Digital Business
- Data Analysis Methods
- Business Intelligence
- Big Data Architecture
- Cloud Computing for Data Management & Processing
- Discoverability & Organic Growth
- CRO: Conversion Rate Optimisation & Email Marketing
- Social Media Analytics & Digital Identity
- Data & Cloud Cybersecurity
- Interdisciplinarity Expert Track – DP-900 Microsoft Azure Data Fundamentals
- Professional Development
- General Business Management
Work-Study within the Master in Data Management & Digital Business
The work-study schedule is 1 days in class / 4 days in the company.
To support students in securing a work-study placement, a dedicated career advisor provides personalized guidance, reviews and approves their CV, and assists them throughout the application process to help them find a host company.
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What to do after the Master in Data Management Digital Business?
Professional integration
This specialisation prepares students to manage digital and data-driven projects, master data analysis and visualisation tools, and turn data into a driver of informed decision-making and business performance, opening up career opportunities in both established and emerging digital and data-related roles.
- Data Manager
- Data Analyst
- Data Scientist
- Geographical Data Analyst
- Decision-making Consultant
- Business Intelligence Analyst
- Data Strategist
- Data Mass Manager
- Consultant Big Data
- Data Risk Manager
- Big Data Marketer
- Business Analyst
- Project Manager
- Entrepreneur
The school does not offer any track beyond graduation from this program.
How to join the Master in Data Management & Digital Business?
The admission process for the Paris School of Business Master in Management's degree consists of an application review, an English language test, and an individual interview. Applications are submitted directly through Paris School of Business, outside the Mon Master platform.
1.
Apply
Download and send us our application form or apply with our online application
2.
Application Review
The Paris School of Business admissions committee carefully reviews your application.
3.
Individual Interview
You will attend a motivation interview either in person or remotely to validate your admission.
Our Other Master in Management Specializations
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Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy
Paris School of Business processes the collected data in order to manage your requests for information and support you in your orientation. We inform you that Paris School of Business uses your data for marketing purposes to personalize and adapt its service offers to your needs and to establish statistics and marketing profile models. By providing your contact details, you agree to be contacted by our advisers from Monday to Friday from 9:30 to 19:00. Your data will be kept for a period of 3 years; to learn more about the management of your personal data and to exercise your rights, please consult the school's data protection policy or send an email to the data protection officer of the school of your choice. Data protection policy