The Master in Business Engineering in detail
The Masters Cycle of the Master in Management – Grande Ecole program comprises a two-year curriculum officially recognized by the Ministry of Higher Education and Research and is awarded with a Master’s-level diploma (5 years of post-secondary studies – Level 7*). It benefits from being delivered by a triple crown internationally accredited school (EQUIS, AACSB and AMBA).
The Business Engineering specialization can be accessed via parallel admissions in the fourth year of studies (Master 1).
This work-study specialization trains operational managers with a knowledge of strategic marketing tools in order to act on their market environment via:
- An understanding of the challenges linked to sales spaces,
- The implementation of a services strategy devised on the basis of market studies,
- The assimilation of the challenges posed by an increasingly digitalized world.
*The level 6 (NSF 313) "Diplôme en management général et international" awarded by PSB Paris School of Business is RNCP registered under the reference number 36785 by the Director General of France compétences as of 01/09/2022.
Aim of the specialization
- Train future managers capable of implementing coherent and effective marketing and sales strategies.
- Enable Master’s students to align marketing and sales to develop a company’s activity in a sustainable and profitable way.
This program offers students an integrated approach to marketing strategy and commercial engineering, by combining the principles of Marketing, Management, Finance, and Communications to prepare them for the challenges that today’s business world poses.
Whether they aspire to work in a multinational company, in the services retail sector or in e-commerce, this Master’s enables students to acquire the skills needed to succeed in sales and commercial management.
Strenghts
This Master’s cycle incorporates a strategic component heavily geared towards the operational.
The tools provided to students are designed to facilitate decision-making. In this line of thinking, the teaching approach is oriented towards significant practical application to prepare students for the situations with which they will be faced in their future managerial positions.
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2 150
Work-study contracts signed per year
15
Specializations 100% in work-study mode
3000
Corporates partners
22 000
Alumni
*Paris Business School figures 2023
A word from the Head of Specialization
Ons BELAID
Head of specialization
"As Head of the Master in Business Engineering, I am delighted to welcome you onto this top-notch training program dedicated to the sales and marketing professions. Our program has been designed to offer you in-depth knowledge of marketing challenges and commercial practices by exposing you to advanced theories and innovative approaches. Join our community of dynamic and motivated apprentice students and benefit from a stimulating environment that will enable you to hone your talents, develop your expertise, and prepare you for a successful career. We are looking very much forward to supporting you along this fascinating journey!"
Business Engineering Specialization Program
The total number of teaching hours is 511 hours in the 4th year and 504 hours in the 5th year.
1st Year
01. International Development Strategy
02. Contemporary Economic Issues
03. Management & Leadership
04. Finance for Managers
05. Marketing Management: Integrated Communication
01. Consumer Psychology and Sociology
02. Retail Digitalization and Phygital Strategies
03. B2B Customer Knowledge
04. Supply Chain & Purchasing
05. Sales and Commercial Negotiation Techniques
06. Quantitative Techniques
07. Qualitative Techniques
2nd Year
01. Services Marketing
02. Category Management & Trade Marketing
03. Online & Offline Communication and Advertising
04. Retail Financial Management
05. Customer Relationship Strategies & Tools (CRM)
06. Digital Marketing Data Analysis
01. Retail Management
02. Merchandising & Customer Experience
03. Excel Data Science for Marketing in Action
04. Governance and Commercial Techniques in a Social and Solidarity Economy
Admission to the Master in Business Engineering program
To be admitted onto the Master in Business Engineering program, candidates have to go through an examination procedure.
What to do after the course ?
Professional integration
Following successful completion of the Business Engineering specialization, graduates can aspire to a wide range of positions, such as the following:
- Head of Sales
- Commercial Manager
- Commercial Engineer
- Head of Sector
- Business Developer
The school does not offer any track beyond graduation from this program.
What official recognition does the Master in Management have?
Learn more about the RNCP qualification - Master in Management
Contact
For any questions regarding the Business Engineering specialization, please contact the Admissions service.
Anne-Laure Galliano
Director of Promotion & Recruitment
recruitment@psbedu.paris